Mistakes to Avoid When Hiring the Best Tech PR Agencies – The Ultimate Guide
If you’re building a tech startup or scaling a product-led company, hiring the best tech PR agencies can be one of the smartest investments you make. But it can also backfire if you choose the wrong partner, or even the right one for the wrong reasons. In today’s fast-paced tech ecosystem, perception often moves faster than product. That’s why getting your story right, at the right time, in the right places, matters more than ever. But as many founders and CMOs have discovered, not all PR relationships deliver equal value. Before you sign a retainer or hop on a kickoff call, here’s what you need to know. Below are the 7 most common mistakes companies make when hiring the best tech PR agencies , and how to avoid them. 1. Choosing a Big Name Over the Right Fit It’s tempting to chase after big PR agencies with glossy portfolios and impressive logos on their homepage. But bigger doesn’t always mean better, especially for startups. The best tech PR agencies for your company are the on...